In the real world, first impressions counts a lot. You probably will swipe left to pass the guy on Tinder who is scruffy and looking as if he hasn’t seen daylight for a million years. The app depends a lot on first impressions. In the business world, it is even more so but what is really out of perspective is packaging. It’s all about how you package your company, your products and even yourself in order to get far in the game.

Let me list a few examples.

concert-336695_640The Crazy Entertainment World 
All artists are packaged, one probably more carefully than others. You may delude yourself on what you perceive as the personality of that artist or singer on what you read but it’s all managed down to tiny details by their management company.Sorry to crash your impression of Bieber. Look at how some singers can’t sing but have sell…

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